Inside CLOgnito
We're living in a world where our closets are full, but our options feel empty. Most people wear only a 20% of their wardrobe regularly, while the rest 80% quietly disappears into the background — forgotten, duplicated, or saved for “someday.”
CLOgnito is a smart wardrobe ecosystem powered by Generative AI.
We bridge the gap between “too many clothes” and “nothing to wear” by transforming physical wardrobes into searchable, styleable digital spaces. Users can organise their closet, create outfit boards, plan looks, and receive styling suggestions from KLO — CLOgnito’s built-in AI stylist.
It’s not about buying more. It’s about seeing more.
Our mission
To help people understand, organize, and actually use their wardrobes better — instead of constantly feeling like they need more.
Our vision
To become the world’s most loved wardrobe intelligence platform, helping people style smarter, wear more confidently, and reconnect with what they already own.
Founder’s Corner
Hi! I am Prerna Jha Saumya, the founder of CLOgnito, a Bangalore-based fashion-tech startup launched in early 2026.
I hold a postgraduate in Fashion Business Management from Pearl Academy and a bachelor’s degree in Fashion & Apparel Design from JD Institute of Fashion Technology. Prior to founding CLOgnito, I worked across fashion, branding, e-commerce operations, merchandising, and marketing with companies including Garmentory (Seattle), Thalé Blanc (Los Angeles), and Collective Artists Network’s Big Bang Social division (Bangalore).
Prerna Jha Saumya
Founder
Combining my background in fashion, business, and technology, I founded CLOgnito with a simple idea: maybe our wardrobes aren’t empty — just unseen.
Our Features
Digital Closet
Turn your wardrobe into a searchable system. Upload, organise, filter, and rediscover what you already own.
Boards
Save outfit ideas before they disappear. Build moodboards for trips, events, aesthetics, workwear, or everyday styling.
Planner
Assign outfits directly to your calendar and plan your looks ahead of time.
KLO
Meet your wardrobe’s new best friend. KLO is CLOgnito’s AI stylist designed to style what you already own.
Community
Your best stylist might actually be your best friend. Share outfits, take opinions, and build your style circle digitally.
Let's Collaborate
For Brands
We’re always excited about collaborations that feel unexpected, culture-driven, and genuinely fun.
From cafés and beverage brands to beauty, travel, fashion, wellness, hospitality, or lifestyle spaces — if the vibe aligns, we’d love to build something creative together. Whether it’s launch events, creator campaigns, styling concepts, or community experiences, we’re open to conversations that feel less “promotion” and more “this just makes sense together.”
For Lifestyle Creators
Fashion naturally shows up in everyday life — trips, café hopping, airport looks, routines, workdays, date nights, chaotic packing sessions, and “I have nothing to wear” breakdowns 😭
We’d love to collaborate with lifestyle creators who enjoy documenting those little everyday moments and turning them into relatable, internet-worthy storytelling.
For Media & Community Platforms
CLOgnito sits at the intersection of fashion, AI, lifestyle, and internet culture — and we genuinely love conversations around all of it.
Whether it’s startup features, founder stories, Bengaluru-based innovation, fashion-tech conversations, or community-led storytelling, we’d love to connect and build meaningful conversations together ✨
For Stylists
We’d love to collaborate with stylists who enjoy helping people actually understand and use their wardrobes better.
Whether it’s creating digital closets, sharing styling formulas, teaching outfit-building tricks, or showing how one piece can completely transform with different styling — we’d love to feature perspectives that make fashion feel approachable, wearable, and inspiring ✨